Sensodyne Sensitivity & Gum is clinically proven to relieve teeth sensitivity & improve gum health*. Builds a protective layer over sensitive areas, effectively relieving teeth sensitivity. Targets and helps to remove plaque bacteria to help reduce gum problems. Now you can deal with both these concerning problems in one specialist toothpaste. *with twice daily brushing ALWAYS FOLLOW THE LABEL INSTRUCTIONS Brush twice a day and no more than three times, minimize swallowing and spit out. Do not use if carton ends are broken. Do not use if foil seal on the nozzle is broken. Remove foil seal before use. Replace lid to keep product dry. For Oral Use only. Keep out of reach of children. Not for use by children under 12 years of age, unless on advice of a dental professional or physician. Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen, see your dentist. If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible, if you experience swelling of the mouth or face.